THE HEURISTIC QUESTION

Heuristics and heuristic evaluation, Rikke Friis Dam, The Interaction Design Foundation

UNCONSCIOUS AGENTS

Consciousness, Christof Kock, MIT press

GETTING THE FUTURE RIGHT

Stumbling on Happiness, 
Daniel Gilbert, Vintage

MEDIOCRISTAN VS EXTREMISTAM 

Black Swan,
Nassim Nicholas Taleb, Random House, 

BRAND EMPATHY

Mirroring People: The Science of Empathy and How We Connect with Others,
Marco Iacoboni, Picador USA

TWO SELVES

Thinking, Fast and Slow, Daniel Kahneman, Penguin 

FAMILIARITY

Becoming Famous Overnight, Larry L. Jacoby, Colleen Kelley, Judith Brown and Jennifer Jasechko, The American Psychological Association, Inc 

WYSIATI

Thinking, Fast and Slow, Daniel Kahneman, Penguin 

FLOW

Flow, Mihály Csíkszentmihályi, Harper 

SOUND EFFECTS

The body has a mind of its own, Sandra Blakeslee and Matthew Blakeslee, Random House USA 

THE CUTANEOUS RABBIT 

Visual Intelligence, Donald D. Hoffman, W.W. Norton and Company, Inc 

BODIES AND SPACES

The body schema and the multisensory representation(s) of peripersonal space, Nicholas P. Holmes and Charles Spence, Cognitive Processing 

THE SUGAR DADDY OF SCIENCE

Sapien , Yuval Noah Harari,  HarperCollins Publishers 

THE ILLUSION OF KNOWLEDGE

The Knowledge Illusion, Steve Solman and Philip Fernbach, Riverhead Books

PHANTOM VIBRATION SYNDROME

 The Teenage Brain,   Frances E. Jensen, Jensen, Harper Collins 

NUDGE

Nudge, Richard H Thaler, Cass R Sunstein, Yale University Press, New Haven & London 

HABIT

The Power of Habit, Charles Duhigg, Random House Trade Paperbacks 

 SERENDIPITY 

The Serendipity Mindset, Dr. Christian Busch, Riverhead Books

THE THEORY OF JOBS TO BE DONE

Competing Against Luck, Clayton M. Christensen, Taddy Hall, Karen Dillon and David S. Duncan, Harper Business

CAUSE AND EFFECT

The Book of Why, Judea Pearl and Dana Mackenzie,  Basic Books

PRESENT FORWARD OR FUTURE BACK

Lead from the Future, Josh Suskewicz and Mark W. Johnson, Harvard Business Review Press

DISTRUPTIVE INNOVATION

The innovator’s Dilemma, Clayton Christensen, Harvard Business Review Press,

THE LAND OF THE LIVING DEAD 

The Lean Startup, 
Eric Ries, 
Crown Business

CHASM – CROSSING THE GAPS

Crossing the Chasm, 
Geoffrey Moore, Harper Business

LEARNING FROM MISTAKES

Adapt, Tim Harford, Abacus

INNOVATION? THINK COMBINATION

Think Bigger, Sheena Iyengar, Columbia Business School Publishing

THE BRAINSTORM CONUNDRUM

Think Bigger, Sheena Iyengar, Columbia Business School Publishing

THE PERFECTION TRAP

Seeing What Others Don’t, Gary Klein, PublicAffairs, Illustrated edition 

THE FUDGE FACTOR THEORY

The Honest Truth about Dishonesty, Dan Ariely, Harper Collins Publishers

THE SILO MENTALITY

Your Brain at Work, David Rock, Harper Business

NON-CONSUMERS

The Prosperity Paradox, Clayton M. Christensen, Efosa Ojomo and Karen Dillon, Harper Business, 2019

WHISPERS OF PERCEPTION

See What I’m Saying, Lawrence D. Rosenblum, ‎ W. W. Norton & Company, 2010

INNOVATION STAGNATION 

To Explain the World, Steven Weinberg, Penguin Random House UK, 2015

QUESTION BURSTING

The Gregersen Group, 2023 , Hal Gregersen 

TURNING IDEAS INTO REALITY

Syneticsworld: https://synecticsworld.com/、George Prince, co-founder of Synectics

THE POWER OF THE POSTER

The Art of Getting Your Own Sweet Way, Philip Crosby, McGraw-Hill, 1981

MASTERING THE HALO EFFECT

The Halo Effect, Phil Rosenzweig, Free Press, Reissue 2014