Latest article
Forget the Buzzwords: Here’s How Real Innovation Happens
About me
Yasushi Kusume
Brand and Innovation Designer, Author, Speaker, Lecturer
Innovation and Creative Manager, IKEA
Formerly, Vice President of Brand Design Identity & Experience, and of Competence Development, for AB Electrolux. Previous to this, Vice President of Brand Design and Creative Direction for Philips Design at Royal Philips Electronics.
Publication
Co-author of the article Empowering Creativity, in Sustainability Challenges and Solutions at the Base of the Pyramid (Greenleaf Publishing, 2008)
Co-author of Brand Romance (Palgrave Macmillan, 2013)
Sole author of Designology (Diplomica Verlag, 2016)
Website
Food for creative thinking https://www.foodforcreative.com/
Medium https://medium.com/@yasushi.kusume
Sustainability challenges and Solutions at the base of the pyramid
Co-author of the article 'Empowering Creativity' featured in the book 'Sustainability challenges and Solutions', published by Greenleaf publishing.
Brand Romance
Co-author of the book 'Brand Romance', published by Palgrave Macmillan
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Designology
Sole author of the book ‘Designology’, published by Diplomica Verlag GmbH