21 Lessons for the 21st Century
Yuval Noah Harari, Vintage, 2019

A Technique for Producing Ideas
James E Young, McGraw Hill LLC, 2003

Adapt
Tim Harford, 2011, Abacus 

Atomic Habits
James Clear, Avery, 2018

Attitudinal Effects of Mere Exposure
Robert B. Zajonc, The American Psychological Association, Inc., 1968 

Becoming Famous Overnight
Larry L. Jacoby, Colleen Kelley, Judith Brown and Jennifer Jasechko, The American Psychological Association, Inc., 1989

Black Box Thinking,
Matthew Syed, 2015, John Murray 

Black Swan
Nassim Nicholas Taleb, Random House, 2007

Same as above

Brand Romance
Yasushi Kusume, Neil Gridley, Palgrave Macmillan, 2013 

Casual Influence in Economics
Makiko Nakamuro and Yusuke Tsugawa, Diamond, Inc., 2017 

Consciousness
Christof Kock, MIT Press, 2012 

Competing Against Luck 
Clayton M. Christensen, Taddy Hall, Karen Dillon, David S. Duncan, Harper Business,2016 

Crossing the Chasm
Geoffrey Moore, Harper Business, 2014

Did you know BMW's door click had a composer? It's Emar Vegt, an aural designer
Wired, David Baker, March 2013

Dopamine Nation 
 Anna Lembke, Headline, 2021 

Easier Seen Than Done: Merely Watching Others Perform Can Foster an Illusion of Skill Acquisition
Michael Kardas and Ed O’Brien, Psychological Science, Volume 29 Issue 4, April 2018 

Everybody Lies
Seth Stephens-Davidowitz, Dey St., an imprint of William Morrow, 2017

Flow
Mihály Csíkszentmihályi, Harper, 2008

Same as above

Friend & Foe
Adam Galinsky and Maurice Schweitzer, Crown Currency, 2015

Hard to Break
Russell A. Poldrack, Princeton University Press, 2021

Here’s how ‘question bursts’ make better brainstorms
Tom Relihan, 2018, MIT Sloan School of Management, https://mitsloan.mit.edu/ideas-made-to-matter/heres-how-question-bursts-make-better-brainstorms

Het Bromvliegeffect
Eva van den Broek and Tim den Heijer, Spectrum, 2021

Misbehaving: The Making of Behavioural Economics
Richard Thaler, ‎ W. W. Norton & Company, 2016

Homo Deus
Yuval Noah Harari, HarperCollins Publishers, 2015

How Amsterdam Schipol Reduced Toilet Cleaning Costs By 8% With Fake Urinal Bugs, Justin Hayward, Simple Flying, August 2021 https://simpleflying.com/how-amsterdam-schipol-reduced-toilet-cleaning-costs-by-8-with-fake-urinal-bugs 

How Mental Systems Believe
Daniel Gilbert, American Psychologist, 1991

Illusions of Immediate Memory
Bruce W. A. Whittlesea, Larry L. Jacoby and Krista Girard, Journal of Memory and Language, 1990

In The Cafeteria, Google Gets Healthy,
Cliff Kuang, Fast Company, April 2012

https://www.fastcompany.com/1822516/cafeteria-google-gets-healthy

Irresistible
Adam Alter, Vintage, 2017 

Same as above 

Is multi-tasking a myth? BBC News, August 20, 2010 
Includes comment by  Professor John Duncan, a behavioural neuroscientist at Cambridge University 

Lead from the Future
Josh Suskewicz and Mark W. Johnson, Harvard Business Review Press, 2020

Mapping the Mind
Rita Carter, Weidenfeld & Nicholson, 1998 

Mercedes Doors Have a Signature Sound: Here’s How
James Tarmy, Bloomberg Business, August 2014 

Mirroring People: The Science of Empathy and How We Connect with Others
Marco Iacoboni, Picador USA

Nudge
Richard H. Thaler, Cass R. Sunstein, Yale University Press, New Haven & London, 2008 

Performing a Project Premortem
Gary Klein, Harvard Business Review, September 2007

Phantom vibration syndrome among medical staff: a cross sectional survey  
Michael B Rothberg, Ashish Arora, Jodie Hermann, Reva Kleppel, Peter St Marie, Paul Visintainer, 2010 https://doi.org/10.1136/bmj.c6914

Productivity Loss In Brainstorming Groups: Toward the Solution of a Riddle, Michael Diehl and Wolfgang Stroebe, Journal of Personality and Social Psychology, 1987

Rationality & the Reflective Mind
Keith E. Stanovich, Oxford University Press, Inc. 2011

Rebel Ideas
Matthew Sides, John Murray Publishers Ltd, 2019 

Sapiens
Yuval Noah Harari, HarperCollins Publishers, 2011

See What I'm Saying
Lawrence Rosenblum, W. W. Norton & Company, 2010

Same as above

Seeing What Others Don’t
Gary Klein, PublicAffairs, Illustrated edition, 2015

Shining a Light (Literally) on How Much Dictators Manipulate Their Economic Stats
Josh Zumbrun, Wall Street Journal, 2023

Skärmhjärnan 
Anders Hansen, Bonnier Fakta, 2019 

Sleights of Mind
Stephen Macknik and Susan Martinez-Conde, 
Henry Holt and Company

Speculative Everything
Anthony Dunne and Fiona Raby, MIT Press, 2013 

Study into imposing late fines on parents yields surprising results Parenta, July 2014

https://www.parenta.com/2014/07/23/study-into-imposing-late-fines-on-parents-yields-surprising-results

Stumbling on Happiness
Daniel Gilbert, Vintage, 2007

The Body Has a Mind of Its Own
Sandra Blakeslee and Matthew Blakeslee, Random House USA, 2009

same as above

same as above

The Alchemy Of Growth,
Mehrdad Baghai, Stephen Coley, David White, Orion Publishing Group Ltd, 1999

same as above

The Art of Getting Your Own Sweet Way,
Philip Crosby, McGraw-Hill, 1981

The Art of Thinking
Graham Wallas, Solis Press, 1926

Same as above

The body schema and the multisensory representation(s) of peripersonal space
Nicholas P. Holmes and Charles Spence, Cognitive Processing, June 2004, Volume 5, Issue 2, pp 94-105.

The Book of Why
Judea Pearl and Dana Mackenzie, Basic Books, 2018

The Cutaneous "Rabbit": A Perceptual Illusion
Frank A. Geldard and Carl E. Sherrick, Science volume 178, October 1972 

The Effect of the Color of Drink Containers on Taste
Makoto Ichikawa, ResearchGate (www.researchgate.net), 2021

The Fortune at the Bottom of the Pyramid
C. K. Prahalad, Wharton School Publishing, 2006

The Gregersen Group, 2023
Hal Gregersen, The Gregersen Group, 2023  

The Great New Inventions
Frederik Pohl, Galaxy Magazine, December 1968 

The Halo Effect
Phil Rosenzweig, Free Press, Reissue 2014

The Honest Truth about Dishonesty
Dan Ariely, Harper Collins Publishers, 2012

The illusion of knowing: Failure in the self-assessment of comprehension
Arthur M. Glenberg, Alex Cherry Wilkinson, and William Epstein (University of Wisconsin), Memory & Cognition1982, Vol. 10(6),597-602 

The Inevitable
Kevin Kelly, Penguin books, 2016 

The innovator’s Dilemma
Clayton Christensen, Harvard Business Review Press, 1997

same as above

The Knowledge Illusion
Steve Solman and Philip Fernbach, Riverhead Books, 2017 

The Lean Startup
Eric Ries, Crown Business, 2011 

The Power of Habit
Charles Duhigg, Random House Trade Paperbacks, 2014 

The Product-Led Organization
Tod Olson, Wiley, 2020 

The Prosperity Paradox
Clayton M. Christensen, Efosa Ojomo and Karen Dillon, Harper Business, 2019

The same as abov e

The Serendipity Mindset
Dr. Christian Busch, Riverhead Books, 2020 

Same as above

The Signals Are Talking
Amy Webb, Public Affairs 2016

same as above

The Silo Mentality: How To Break Down The Barriers
Brent Gleeson and Megan Rozo, Forbes, 2013 https://www.forbes.com/sites/brentgleeson/2013/10/02/the-silo-mentality-how-to-break-down-the-barriers/

The Teenage Brain
 Frances E. Jensen ,  Harper Collins, 2016 

The Ultimate Question
Fred Reichheld, Harvard Business School Publishing Corporation, 2006

Think Again
Adam Grant, Viking, 2021 

Think Bigger
Sheena Iyengar, Columbia Business School Publishing, 2023 

Think Bigger
Sheena Iyengar, Columbia Business School Publishing, 2023 

Thinking, Fast and Slow 
Daniel Kahneman, Penguin, 2011

same as above

same as above

same as above

same as above

This Is Marketing: You Can’t Be Seen Until You Learn to See, 
Seth Godin, Portfolio Penguin, 2018 

To Explain the World
Steven Weinberg, Penguin Random House UK, 2015

 

Unskilled and Unaware of It: How Difficulties in Recognizing One's Own Incompetence Lead to Inflated Self-Assessments,
David Dunning and Justin Kruger, January 2000, Journal of Personality and Social Psychology 8, 2018, Association for Psychological Science 

Visual Intelligence
Donald D. Hoffman, W.W. Norton and Company, Inc, 1998

Watching Others Makes People Overconfident in their Own Abilities

Association for Psychological Science , March 2018

Wellness apps and fitness trackers: Why insurers love your smart watch, Laurel Henning, July 2022, The Sydney Morning Herald

https://www.smh.com.au/business/banking-and-finance/wellness-apps-and-fitness-trackers-why-insurers-love-your-smartwatch-20220712-p5b0y9.html

Your Brain at Work
David Rock, Harper Business, 2009

妄想する頭思考する手想像を超えるアイデアのつくり方 (A delusional head, a thinking hand, and how to create ideas beyond imagination – Google translation), Jun Rekimoto, HODENSHA Publishing Co. Ltd., 2021

Want to know more?

Sweden

Our privacy policy applies.